We were proud to be involved in one of the most talked‑about Canadian TV launches of the year: Canada Shore, the newest addition to the global Shore franchise and the first-ever Canadian Original series from Paramount+. Launched globally on January 22, the series brings together ten larger‑than‑life cast members from across the country and places them in the sun-soaked chaos of Kelowna, B.C. — promising a season full of partying, friendships, and plenty of drama.

To support the highly anticipated premiere, Paramount+ hosted a three‑day press tour in Toronto, and we were selected to produce custom graphics for the event’s official vehicles. Our team designed, produced, and installed premium decals for both Canada Shore and Paramount+, featured on three SUVs tasked with transporting the cast around the city. These branded vehicles became a moving centerpiece of the promotional tour, drawing attention everywhere they went and amplifying the excitement surrounding the show’s debut.