With a 5-year deal to play at the First Ontario Centre in Hamilton, a large task was presented to turn the facility into something that felt like home for the Toronto Rock.
The first order of service was the creation of a perforated window graphics install on Bay Street, measuring 48ft wide. The display is made up of 30 individual panels. In the proofing process, mockups were created to get the layout just right. Once approved, panels were printed on our HP Latex 1500. Toronto Rock staff joined us at our production facility to ensure colour accuracy and get a behind-the scenes-look at our process. Once produced, it was time for installation and due to its height, a boom lift was required. One by one, the perforated graphic panels were applied, yielding a stunning display on Bay Street, just north of York Blvd.
To see a timelapse video if the installation, click here.
Throughout the next month, Reprodux provided guidance and expertise in planning and executing branded graphic elements throughout the arena, including a dressing room, corporate suites, team store, game-day operations and wayfinding. Beyond the facility itself, Reprodux produced 42 street pole banners that were installed around downtown Hamilton.
Game one of the 2021-2022 season took place on December 4th and was a thrilling 10-9 win – against the Albany Firewolves – in front of a packed arena. Congrats to the team and the entire organization for an incredible first night. Reprodux is proud to partner with the Toronto Rock on this exciting new chapter!
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